Thanks for the feedback, mate - I appreciate it a lot.
The process of writing a book was as complicated as I expected it would be for someone like me who has never published a book before. Add in glossy images, and it got even harder.
The easy part was coming up with the idea and writing the book in a Word doc. Finding a publisher and the best way to print this type of book was not easy.
Most people think that due to technology, you can make a book as a PDF and add it to print-on-demand services (like Amazon), and away you go. The truth is, it takes skill and time to edit, proof, and format the pages and images so that they can be printer-friendly and not get ridiculously expensive to create.
Once we received all the advice and performed the calculations, we realised that the best approach was to partner with a publisher/retailer (Booktopia) and have the book printed in bulk to reduce costs and maintain reasonable quality control. Often, POD produce inferior quality books.
Once the book is finally done and printed, the marketing begins. Signing books, email campaigns, and content to try to garner interest in the publication.
You end up with a whole team of people trying their best to make the book succeed, and for me personally, I feel a lot of responsibility not to let those people down. Needless to say, it's also extremely important to me that those who buy the book enjoy it and don't regret their purchase.
We have sold several thousand copies of the book so far, which is about breaking even for the costs of printing and marketing. We're hoping it will continue to sell for years to come, and in reality, it has to for me and the team to make any decent earnings from it. Otherwise, it's a publication purely for love, not money. Oh well, at least I can say I have written a book and I'm proud of the result. If it gives people some joy or inspiration, all that work will be worth it.